FAscino Bakery Shanghai
FASCINO is a lifestyle bakery chain in Shanghai, selling premium European style bread, coffee and seasonal delight. Located in a high-class areas in Shanghai, it is a popular new bakery brand.
Stickers design for fascino
For this project, I had to design Japanese inspired stickers for the summer menu items for Fascino Bakery Shanghai. I was assigned to design stickers for two menu items; cold bread (冰面包) and ice-cream. The cold bread comes with 6 different flavours (mango, red bean, matcha, durian, berries and lychee).
Cold bread stickers brainstorming
I have created multiple versions for the cold bread stickers based on their six flavours. The use of icons represents the main ingredients in the cold bread, and the use of vibrant colours brings out the summer vibe to the theme.
Refining the design
I've decided to use one icon in the background to represent the cold bread flavours so that customers are able to clearly identify the flavours. The opacity gives a contrast between the heading and the food icon.
Finalising the design
This is the final sticker design for the cold bread.
FASCINO Ice-cream
This summer, Fascino provides a range of different flavoured ice cream to share and bring more happiness to customers.
Sticker designs for fascino
I've decided to design one ice-cream sticker based on all the flavours combined. The white curvy lines represents the swirls of the ice-cream. This minimal design logo allows customers to enjoy their ice-cream, while having a refreshed look to the summer themed menu.